The Content Strategy Podcast

12 // Laura Trujillo and Ashlee Harris, City of Austin // User Research and Creating Empathy

January 22, 2019

Kristina welcomes Laura Trujillo and Ashlee Harris to talk about their work making the City of Austin's website content easier and more accessible for residents. They share their tried-and-true techniques for conducting user research, getting buy-in from stakeholders (hint: “funshops”), and creating empathy for their users.