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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
Episodes
Tuesday May 07, 2019
Tuesday May 07, 2019
Karen Cross is head of content design at Atlassian, an Australian-based company known for their suite of software development and collaboration tools like Trello and Jira. Karen’s work to build a centralized content design team at Atlassian has unified their various product teams and finally brought writers and designers working together. The ultimate goal? More efficiency and better experiences for their customers. In this episode, Karen describes some of the tactics she’s used to build this new team, and some of the challenges she’s overcome along the way.
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