The Content Strategy Podcast
19 // Karen Cross, Atlassian // Building a Content Design Team

19 // Karen Cross, Atlassian // Building a Content Design Team

May 7, 2019

Karen Cross is head of content design at Atlassian, an Australian-based company known for their suite of software development and collaboration tools like Trello and Jira. Karen’s work to build a centralized content design team at Atlassian has unified their various product teams and finally brought writers and designers working together. The ultimate goal? More efficiency and better experiences for their customers. In this episode, Karen describes some of the tactics she’s used to build this new team, and some of the challenges she’s overcome along the way.

18 // Rachel Lovinger // The Changing Roles of the Content Strategist

18 // Rachel Lovinger // The Changing Roles of the Content Strategist

April 17, 2019

This week, content strategy pioneer Rachel Lovinger covers a wide range of topics with Kristina, including her content modeling work at Publicis Sapient and the core challenges faced by today’s publishers. They also dive into the intersection between content design and systems design, as well as how the role of the content strategist has evolved over time.

17 // Hilary Marsh, Carrie Hane, and Dina Lewis // Content Strategy for Associations

17 // Hilary Marsh, Carrie Hane, and Dina Lewis // Content Strategy for Associations

April 2, 2019

This week’s guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and the three stages of content maturity. In this episode, they will also share ideas for identifying pain points, establishing governance policies, and getting buy-in from the top to help guide a content strategy project—tactics that can be applied to any organization, association or not.

16 // Tracy Playle // Content Strategy in Higher Ed

16 // Tracy Playle // Content Strategy in Higher Ed

March 20, 2019

Tracy Playle is well known in the content strategy industry for her expertise in content specific to the higher education community. In this episode, she and Kristina chat about both the challenges and positive trends Tracy is seeing in higher ed, and how she has been helping universities design user-first experiences by truly understanding their audiences—both students and stakeholders.

15 // Angela Gorden // UX Writing at Dropbox

15 // Angela Gorden // UX Writing at Dropbox

March 7, 2019

Angela Gorden, UX writer at Dropbox, shares how working with cross-disciplinary teams day-to-day makes for better writing and better overall experiences. She offers ideas on how to ensure writing is a part of any project right from the start, and how best to give and receive feedback.

14 // Sarah DeAtley, Microsoft // Data Science and Content Analytics

14 // Sarah DeAtley, Microsoft // Data Science and Content Analytics

February 19, 2019

Kristina welcomes Sarah DeAtley, a content and customer experience analytics expert who has worked with major corporations including Dell, Expedia, and most recently, Microsoft. Sarah shares what she’s seen from the trenches of content analytics, including how she determines what works and what doesn’t, and how she uses data to answer the age-old question: “How much content do we really need?”

13 // Gene Shannon, Shopify // Establishing a Culture of Content Strategy and UX

13 // Gene Shannon, Shopify // Establishing a Culture of Content Strategy and UX

February 6, 2019

Gene Shannon is a content strategy lead at Shopify. In this episode, he joins Kristina to talk about what content strategy and UX look like at a large organization like Shopify. He shares how his teams have been able to advocate for themselves and clarify their roles within the organization, all while establishing a culture that truly values content and UX.

12 // Laura Trujillo and Ashlee Harris, City of Austin // User Research and Creating Empathy

12 // Laura Trujillo and Ashlee Harris, City of Austin // User Research and Creating Empathy

January 22, 2019

Kristina welcomes Laura Trujillo and Ashlee Harris to talk about their work making the City of Austin's website content easier and more accessible for residents. They share their tried-and-true techniques for conducting user research, getting buy-in from stakeholders (hint: “funshops”), and creating empathy for their users.

11 // Lisa Maria Martin // Content Design and Auditing

11 // Lisa Maria Martin // Content Design and Auditing

November 13, 2018

In this episode, Kristina speaks with Lisa Maria Martin, an independent consultant in information architecture and content strategy, and the managing editor at A Book Apart. Lisa Maria shares her insights on how to work collaboratively in a content vacuum, and about imposing order on content chaos through structure and audits.

10 // Abby Covert, Etsy // Information Architecture and Content Strategy

10 // Abby Covert, Etsy // Information Architecture and Content Strategy

October 2, 2018

Author, speaker, and noted information architect Abby Covert joins Kristina to talk about the IA community and finding your own community of discipline. They also touch on the relationship (and overlap) between content strategy and IA, and what IA looks like at a large company like Etsy where Abby works.