The Content Strategy Podcast

Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn

Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her chat with Kristina. No topic was off limits as they chatted about content skill sets and roles, the evolution of content and UX terminology, the invisible work of content design and connecting the dots between business goals and content design.

Episode 59: Aladrian Goods - The role of content in generative AI

Aladrian Goods leads the content design team at Intuit. Aladrian has lots of experience and advice for aligning content with other disciplines, connecting the dots between teams and getting people to experience the value of content design. As if that’s not enough reason to listen in, Aladrian also has plenty to share about the role of content in generative AI and how the field of content design is evolving. A must listen? You bet.

Episode 58: Chris Baty - UX writing, content and product design

Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the UX writing team at Figma, the business value of UX writing and using data to inform your work and decisions. He also accidentally founded National Novel Writing Month, which you likely know as NaNoWriMo and used to work at Dropbox. All of these experiences are connected and discussed in the latest episode of the Content Strategy Podcast.

Episode 57: Peter Merholz - The maturity of content and design disciplines

Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kristina to discuss the intersection of these disciplines, their maturity and how they are perceived by leadership.

Episode 56: Kara DeFrias - Content strategy and the power of storytelling

Kara DeFrias has written for Vice Presidents, was part of the California Covid Task Force for the first 100 days of the pandemic and has worked on the Super Bowl, Oscars and Emmys. And that’s not the full list of accomplishments and career milestones. With so much experience, it was inevitable Kristina would invite Kara to the podcast. Plus they first became connected in quite extraordinary circumstances that forged a friendship of mutual respect and a shared love of Broadway.

Episode 55: Katherine Karaus - Getting hired and career progression in content and UX

Katherine Karaus knows what it takes to find your ideal job in content and UX and to know your own worth. Katherine shares lots of practical advice with Kristina Halvorson about competitive differentiation when job hunting, building and maintaining a strong personal brand and content and UX portfolios. They also cover salary negotiation, cover letters and elevator pitches. It’s jam packed with tips to help you and your career.

Episode 54: Ann Rockley - Reflecting on a career in content

Ann Rockley is known as the “mother” of content strategy.  She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experience and advice from decades of experience in content including creating a methodology for content, ways of effectively communicating with people, content modeling, measuring content and so much more.

Episode 53: Are Halland - Understanding and using the core model

Are Halland is the inventor of the core model, a framework for working together to create better content for digital products and services. In this episode, Are shares the origins of the core model and describes the components of the model in detail, along with how it can be used. Along the way, Are and Kristina chat about getting alignment across an organization, how to stop jumping to solutions first and bringing research into content conversations and decision-making.

Episode 52: Noz Urbina - Content and the customer journey

Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.

Episode 51: Joanne Ward - Leading content strategy at scale

Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving content practice. They cover collaborating with other disciplines, advocacy, and the importance of technical writing. Across the entire conversation, there’s a focus on creating task focused and user centered content.