The language we choose is an important part of the user experiences we create. Vidhika Bansal, UX Manager at Intuit cares deeply about language for the audience and also when communicating internally. She talks to Kristina about connecting language to decision making, using language as a tool for acceptance and belonging and the importance of avoiding bias in data when making content-related decisions.
Establishing and growing a content design practice requires strong leadership and teamwork. Chelsea Larsson shares how she has grown such a practice at Zendesk and offers some tactics to help advocate for content designers. There’s also an insight into the content design team structure at Zendesk and peer mentorship. And let’s not forget the part of the chat which was all about bears.
As Program Manager at Brain Traffic, Tenessa Gemelke has reviewed thousands of conference talk proposals. In this episode of the Content Strategy Podcast, Tenessa offers her top tips for what to talk about and how to pitch it. There’s also a potted history of Confab: The Content Strategy Conference and musings about the caring content community.
Gord Roberts loves website content strategy and instilling good practices for successful collaboration on content. As Manager of Web Content Strategy at the Bank of Canada, Gord shares his thoughts on connecting silos for unified content strategy and the relationship between content operations and design. Gord has experience leading a team through a pandemic, delivering crisis comms and making a case for content strategy.
Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shares how content designers collaborate with product for a better customer experience, getting people to care about content and content success stories at PayPal.
Preston So shares his thoughts and advice for new ways of delivering content. He offers examples and insights into omni-channel content audits, thinking about audiences holistically and techniques for enabling content strategy whatever the channel and format.
With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about centralizing and scaling Atlassian’s content practice, content titles versus content roles and demonstrating the value of content work.
When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clarity in their communication. Helen also gives an insight into leading on the change of language, building self-serve products and why avoiding euphemisms in content is necessary.
Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat with Kristina covers using style guides to talk the same language across teams, the way that content works with research and testing and measuring content.
Jonathan McFadden moved into content strategy to solve problems and help people. He talks about using content strategy for change by advocating for underrepresented users, building designated spaces of inclusion and ultimately working towards an inclusive and diverse industry.