The Content Strategy Podcast
Episode 48: David Dylan Thomas - Understanding design, content and bias

Episode 48: David Dylan Thomas - Understanding design, content and bias

November 22, 2022

David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in representation, assumption audits, designing for bad outcomes and the need for meaningful conversations about bias.

Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content

Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content

March 15, 2022

Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an organization and ensuring a design system is content oriented to scaling content design. The chat also touches on writing globally and inclusively, demonstrating ROI for content design and establishing a content operations governance model. That’s not even the full list of topics packed into this episode, all with examples and top tips.

Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects

Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects

March 1, 2022

Candi Williams is an experienced content leader who cares deeply about community, diversity and inclusivity. In her chat with Kristina, they talk about building and leading a content team, the importance of connecting with peers, the need for effective onboarding and examples of inclusive content projects.

Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner

February 15, 2022

Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired into content and UX roles, what the UX practice at Google looks like, and how to demonstrate value and make an impact as a UX writer.

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

Episode 44: Cruce Saunders, [A] - Content systems and customer journeys

November 23, 2021

Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers. They know how complex content can be and have experience untangling the mess. Cruce brings his wisdom to the Content Strategy Podcast to talk about content transformation, unifying customer journeys through content, and establishing a true organization-wide shared vision around content. Plus his thoughts on the topic of evolving content roles and disciplines.

Episode 43: Vidhika Bansal, Intuit  - Intentional language for better experiences

Episode 43: Vidhika Bansal, Intuit - Intentional language for better experiences

October 12, 2021

The language we choose is an important part of the user experiences we create. Vidhika Bansal, UX Manager at Intuit cares deeply about language for the audience and also when communicating internally. She talks to Kristina about connecting language to decision making, using language as a tool for acceptance and belonging and the importance of avoiding bias in data when making content-related decisions.

Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design

Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design

September 28, 2021

Establishing and growing a content design practice requires strong leadership and teamwork. Chelsea Larsson shares how she has grown such a practice at Zendesk and offers some tactics to help advocate for content designers. There’s also an insight into the content design team structure at Zendesk and peer mentorship. And let’s not forget the part of the chat which was all about bears.

Episode 41: Tenessa Gemelke, Brain Traffic  - Tips for delivering a stellar talk proposal

Episode 41: Tenessa Gemelke, Brain Traffic - Tips for delivering a stellar talk proposal

September 14, 2021

As Program Manager at Brain Traffic, Tenessa Gemelke has reviewed thousands of conference talk proposals. In this episode of the Content Strategy Podcast, Tenessa offers her top tips for what to talk about and how to pitch it. There’s also a potted history of Confab: The Content Strategy Conference and musings about the caring content community.

Episode 40: Gord Roberts, Bank of Canada  - Governance, collaboration and good practices

Episode 40: Gord Roberts, Bank of Canada - Governance, collaboration and good practices

August 31, 2021

Gord Roberts loves website content strategy and instilling good practices for successful collaboration on content. As Manager of Web Content Strategy at the Bank of Canada, Gord shares his thoughts on connecting silos for unified content strategy and the relationship between content operations and design. Gord has experience leading a team through a pandemic, delivering crisis comms and making a case for content strategy.

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

August 17, 2021

Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shares how content designers collaborate with product for a better customer experience, getting people to care about content and content success stories at PayPal.

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