Episodes

Thursday Aug 01, 2019
Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content
Thursday Aug 01, 2019
Thursday Aug 01, 2019
Dana DiTomaso joins Kristina this week to stray only slightly from the topic of content strategy—this time diving into the world of marketing and measuring content performance. As president and partner at Kick Point, an Edmonton-based digital marketing agency, Dana works with clients to untangle their varied and sometimes disjointed marketing efforts. In this episode, she shares specific tools her team uses to analyze content consumption and build more data-based and customer-centric marketing strategies.
Version: 20241125
5 years ago
I love all of your podcasts! Thank you!