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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
Episodes
Tuesday Jul 06, 2021
Tuesday Jul 06, 2021
Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat with Kristina covers using style guides to talk the same language across teams, the way that content works with research and testing and measuring content.
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