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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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Tuesday Jul 13, 2021
Tuesday Jul 13, 2021
When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clarity in their communication. Helen also gives an insight into leading on the change of language, building self-serve products and why avoiding euphemisms in content is necessary.
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