Episodes
Wednesday Nov 15, 2023
Episode 62: Mark McCormick - Content strategy and the customer experience
Wednesday Nov 15, 2023
Wednesday Nov 15, 2023
Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy.
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