The Content Strategy Podcast
Episode 37: John Collins, Atlassian - Maturing content disciplines

Episode 37: John Collins, Atlassian - Maturing content disciplines

July 20, 2021

With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about centralizing and scaling Atlassian’s content practice, content titles versus content roles and demonstrating the value of content work.

Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone

Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone

July 13, 2021

When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clarity in their communication. Helen also gives an insight into leading on the change of language, building self-serve products and why avoiding euphemisms in content is necessary.

Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft

Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft

July 6, 2021

Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat with Kristina covers using style guides to talk the same language across teams, the way that content works with research and testing and measuring content.

Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry

Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry

June 29, 2021

Jonathan McFadden moved into content strategy to solve problems and help people. He talks about using content strategy for change by advocating for underrepresented users, building designated spaces of inclusion and ultimately working towards an inclusive and diverse industry.

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter

June 21, 2021

Jordan Craig has worked at Twitter for 18 months as the lead of their content design team. Jordan shares her experience of growing the team, managing Twitter’s terminology, using AI for style guidance, finding a community and creating paths into content design.

Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe

Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe

June 14, 2021

When Andy Welfle joined Adobe four years ago he got to work founding and building their content design practice. He now manages a growing team and talks about the relationship between content design and UX writing, content as part of a design system and equitable terminology in tech.

Episode 31: Robert Mills, GatherContent - Content Operations

Episode 31: Robert Mills, GatherContent - Content Operations

December 4, 2019

Kristina welcomes Robert Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team’s product but also as part of a larger conversation about the field of content strategy. Rob also shares how he handles content operations internally at GatherContent (how very meta).

Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot

Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot

November 14, 2019

As the UX operations lead at HubSpot, Beth Dunn applies a content strategy lens to the way she’s helping lead the company’s UX practice. In this episode, she and Kristina talk about how HubSpot defines UX operations and design, how she’s working to advance the practice, and how teams can get aligned on terminology and goals.

Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA

Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA

October 29, 2019

Bram Wessel is a co-founder of Factor, a Seattle-based consultancy that brings user-centered design principles and practice to enterprise-scale information problems. In this episode, he breaks down the types of taxonomy problems many large orgs face, including problems with findability, site search, and navigation. Bram’s work aims to cater to how customers think, applying user research to ensure everyone is speaking the same language through information.

Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess

Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess

October 17, 2019

Abby Covert, better known as Abby the IA, returns to the show for a repeat appearance to talk about information architecture, her influential book, How to Make Sense of Any Mess, and life in the design world as a new mom (congratulations!). In this episode, she breaks down the steps to information architecture as outlined in her book, and shares some real-world stories of sensemaking from her readers.

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