The Content Strategy Podcast

13 // Gene Shannon, Shopify // Establishing a Culture of Content Strategy and UX

February 6, 2019

Gene Shannon is a content strategy lead at Shopify. In this episode, he joins Kristina to talk about what content strategy and UX look like at a large organization like Shopify. He shares how his teams have been able to advocate for themselves and clarify their roles within the organization, all while establishing a culture that truly values content and UX.