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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!
Episodes
Tuesday Sep 03, 2019
Tuesday Sep 03, 2019
Christine is the Service Director of Content Strategy and Operations at SiriusDecisions. In this week’s podcast, she describes the Content Transformation Roadmap she uses to identify the strategy, people, processes, and technology needed to achieve these milestones. She also shares some thoughts on the definitions of “content marketing” and “content strategy” in B2B environments. (Kristina gets VERY excited.)
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