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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
Episodes
Tuesday Aug 17, 2021
Tuesday Aug 17, 2021
Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shares how content designers collaborate with product for a better customer experience, getting people to care about content and content success stories at PayPal.
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