The Content Strategy Podcast

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

August 17, 2021

Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shares how content designers collaborate with product for a better customer experience, getting people to care about content and content success stories at PayPal.

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